SEO Tutorials For Beginners

Search Engine Optimization

You created a site that was very informative and hoped to get thousands of visitors, but did not get it. Because there is still an important task left that will give your site thousands of visitors is search engine optimization or SEO.

What is Search Engine Optimization (SEO)?

There are many search engines in the world like the most famous is Google, then there is Yahoo, Bing etc. If someone wants to learn HTML, he might type "HTML Tutorial" and do a Google search because he may not know the address of any website that has HTML Tutorial.

Suppose you have a website that has HTML tutorials in English. Now, if you type "HTML Tutorial" and do a Google search, it will be better on the first page of Google. If the first link on the first page is your site, then you can be sure that the user who was searching with "HTML tutorial" must go to your site. This site is one of the first to show on Google but there are many sites, blogs, forums, etc. that have HTML tutorials in English, the site that was shown earlier, some strategies were adopted on the site, these techniques are called search engine optimization (SEO).

If you want to know SEO you must have a good idea about HTML 4.01, HTML 5 or XHTML. If you do not know these well then read our HTML 5 tutorial.

Types of SEO

Paid search Engine Optimization

If you do a Google search, you will sometimes find some links in different colors (usually light brown) to the right or top of the search results (corresponding to the word you searched for). These are paid links, meaning Google has to pay for them. This type of optimization is called Paid SEO.

Organic search engine optimization

The links that are usually displayed on the Serch Result page mean that Google does not highlight them with any particular color. These are organic links. This type of optimization is called Organic SEO. It is also called algorithmic SEO.

SEO term

If you want to know about search engine optimization or SEO, you need to know about its various topics or terms. Some of the important terms of SEO are - backlinks, outbound links, cloaking etc. Below is an explanation of some important terms.

Backlink

If there is a link to your site on another site, it may be a backlink for your site. This link is a link to your site's homepage or any other page. Backlinks are also called incoming links or inbound links.

Outbound link

Outbound link is the opposite of backlink, that is, if there is a link to another site on your site, then it is called Outbound link. Outbound link is also called Out going link.

White hat SEO

If you do SEO without breaking search engine guidelines or policies, then this kind of optimization is called white hat SEO. The most important of these guidelines is to create websites for people, not for search engines.

Other policies include backlink link popularity, keyword research, link building etc. White hat SEO is also called Ethical SEO.

Black hat SEO

This is the opposite of white hat, meaning that search engine optimization is optimized. Black hat SEO techniques include keyword stuffing, cloaking, invisible text, and more. It can also be called Unethical SEO.

Keyword Stuffing

It's part of Black Hat SEO. Filling the page with such keywords that the user can search by typing the keywords means keyword overloading. Often such keywords are inserted in the input tag with hidden attributes so that the text is invisible to the user and the search engine has to read it. Again, the color of the page, the color of the text, so the user can not see, but the search engine. Keyword stuffing is often called Keyword Loading.

You should refrain from doing this. If the search engine finds out, it will kick out the site.

Link Popularity

This is to determine the quality of a site. It is based on quality inbound links (backlinks). Search engines build their algorithms based on link popularity to determine where a site will be on the search engine results page (SERP).

The only difference between quality backlinks and backlinks is that quality backlinks will be on a site that is similar to your site. For example, if techbitschool has a link to websschool.com, it is a quality backlink and if it is on Facebook, it will be just a backlink.

Link farm

The link firm is to open several websites and give the link of each site to each site. As a result, the backlinks of each site increased. If these are caught, search engines will rank your site as spamdexing.

Spamdexing is when search engines mark your site as if you have violated their guidelines. If search engine spamming your site then your whole SEO will finish in failure. Spamdexing your site can be done for various reasons like doing link firms, doing keyword stuffing, creating doorway pages, cloaking or doing black hat SEO.

Doorway page

This is a method of creating pages where there are very few lines and these lines contain only keywords so that search engines find a lot of keywords. It increases keywords but does not have much information for users. If you go to this page, there will be a link to another page or you will be redirected to another page. This is called entry page, portal page, jump page, bridge page etc.

Cloaking

Cloaking is a technique that shows the search engine one type of content and the user another type of content. In this method, when a request for a page goes to the server, the IP address or user agent sees and understands whether it is a search engine bot / crawler / spider / scooter or human. Spider shows one type of page when viewed and another type of page if human.

Internal Link

This is a link from one page to another on your site. It is very important. For example, if you have a series of tutorials on your site, then link to the previous page with anchor text to go from one page to the next. This will act as a backlink to your site. This increases the page rank. You will see on Wikipedia site how many links to their site are in each line.

Traffic

The number of visits to a site is the traffic of that site. The traffic of a site is increasing which means the visitors of that site are increasing.

Title tag

The title tag is very important for a web page. Because Search Engine uses title tag to find any web site.

A title is the name or title of an HTML document. The title tag tells both the user and the search engine what is inside the page, meaning a title is the summary of a page. The title of the web page must be such that it does not match the title of any other page of the site, meaning the title must be unique and accurate.

The title is given to the HTML document using the <title> ... </title> tag. Page titles should always be set in a way that matches the content of the page.

HTML documents should not be given very large titles because it would cause a lot of unnecessary words to be added to the titles and if the titles are too big then Google will show some part of it instead of the whole.

There are two things to keep in mind when it comes to title tags.

1) The number of words in the title tag should be between 40-60.

2) No other tag can be used in the title tag.

Dear reade, So far today. The rest of the seo tutorials for beginners series will be discussed in the next article. Stay with techbitschool until then. Thanks for reading this article carefully.