SEO Tutorials

Meta Tags

One of the most important tags in SEO is the HTML meta tag. Meta tags provide various information related to an HTML document to search engines.

Meta Description

The meta description is to write briefly about what is on the page. It gives Google and all search engines an idea of ​​what's on this page. You can give this description in 2/3 lines. Google may use meta descriptions to summarize the content of your page. This is because the keyword that the user will search for, if it directly matches any part of the page content, then that part can show in the Google search results.

Note: Any part of the content of the page should not be copied and pasted in the meta format but it is better to write a short summary on the content of the page.

The meta description of each page should be different, otherwise there will be a problem when the user or search engine will look at many pages at once. If you have thousands of pages on your site, it will be difficult to create separate meta descriptions for each page. In this case, automatic meta descriptions will be created based on the content of the page.

Heading Tags

We know that HTML documents have a total of 6 heading tags from h1 to h6. These tags should be paid special attention to SEO of any website.

Follow the order of importance h1 to h6

The text within the heading tag appears slightly larger than normal text. Follow the order of importance when using heading tags. That is, the <h1> tag for the most important title, the <h2> tag for the less important title, and the <h3> tag for the less important title, thus up to the <h6> tag.

Note: Do not use the h1 tag more than once on a page.

Caution

When an article is written on a web page, it is better to include important articles in the heading tag. If an article has a few paragraphs, it is best to include a title for each paragraph with this heading tag, so that users and search engines can get an idea of ​​what is written in that paragraph. It would never be right to give a heading that does not match the paragraph. Headings should be concise and relevant.

Never include an entire paragraph in the heading tag. It is also not good to use too many headings on a page. If a page has 30 lines, it should never have 10/12 lines as headings. Giving such extra headings will never give good results.

Read Also: HTML Tutorial For Beginners

Link Structure

Site URLs or links are one of the most important factors for SEO of a website. Create site URLs or links related to the topic.

Create a link in a way that is easy and understandable. This makes it easier for both the search engine and the user to read and understand. No ID or obscure word or parameter should be used in the URL. Add words that do not use an ID or an incomprehensible parameter in the URL to give an idea of ​​the content of the web page. Displays between URL, Title and Meta Data in search results. Refrain from using session IDs or unnecessary parameters in URLs.

Note: You must refrain from using extra words in the URL.

Caution of link structure

One important thing is to have a single URL for each page or content. If the same page has more than one URL, then the search engine thinks it is a separate page, so Google Page Ranking and so on.

If a page on a web site has multiple URLs, then 301 redirect is a method by which all URLs can be moved to a preferred URL. This method can be done through htsccess file. This change can be made by typing the code in this htsccess file of apache server.

This can be done by using canonical URLs in addition to the 301 redirect method.

It is also bad to use lowercase letters in the URL, but it is also bad to see the small uppercase letters together and it is not Search Engine Friendly.

Site Navigation

One of the main attractions of any website is navigation. However, care must be taken not to complicate it.

It is better to create home page based navigation. The user can go to all the pages of the website from the home page and he can understand which page he is on now. The breadcrumb method can be used for this.

It is best to use text links for site navigation. Because in this way Bing Search Engine can understand the web site better.

Caution in JavaScript Flash or Dropdown menu

If you navigate with the JavaScript Flash or Dropdown menu, many search engines, including Google Search Engine, get annoyed in this situation.

Even many search engines can't crawl those web sites. So if you navigate with the JavaScript Flash or Dropdown menu, keep an eye on that.

Anchor Tags

Anchor text is a clickable text that the user sees and clicks on which the user can go to a new page.

It contains the anchor text within the anchor tag. The rule of write anchor text-

< a href="url of web page.html"> Anchor Text </a>

The anchor text should be such that the user and the search engine can understand what kind of article is on the page that will go to the page by clicking on this link.

For example, suppose there is a link called "About Us" at the bottom of this page of the web site. Take a look and read the text of the link to understand what may be in the page that will come if you click here.

If I had given "click here" instead of "about us", it would not have been SEO friendly.

Never. Do not provide anchor text that does not match the linked page. It is better to have anchor text so that the summary of the linked page is in a few words.

Writing a paragraph and linking to the whole is not Search Engie Friendly at all.

Pay attention to the style of the text

Styling the links using CSS so that the user can distinguish between plain text and link text that it is an Anchor Link. CSS properties like alink, vlink, hover etc. can be used for styling anchor text.

Using Images

Image is one of the most widely used content on web pages. At present some images are used on all web sites and pages.

It is not right to give too many links through the image but if you have to give it then you should give its description in the alt attribute so that the search engine can read that image.

The picture is getting late so there is a text in the place of the picture it was written in alt tag. When using images, use widely used image formats such as - .jpg .gif .png etc.

The next article will discuss some of the more important aspects of SEO. Stay with Tech Bit School until then.